The Look Presents Priceless: Sexy, strong, sensual

Tonight (July 9) sees the London launch of The Look Presents’ new suit collection Priceless.

Created by couturier to rock royalty Antony Price with The Look Presents, Priceless (available from Topman later this year) explores Antony’s sexy, strong and sensual heritage with a capsule collection of suits, coats, ties and shirts.

 
//Pic: Amanda De Cadenet//

Here for you our Look-bloggers is not only a sneak peek at Amanda De Cadanet’s great photo-shoot but also an exclusive extract from Paul Gorman’s introduction to the Priceless look book: 

Like the wildfowl he keeps, Antony Price is a rare bird indeed. 

One of Britain’s most important designers, Antony effortlessly evokes sensuality and strength in the clothes he creates. Yet he is also a master craftsman whose understanding that form follows function has transformed fashion for all time.

Antony can turn his hand to building a dry-stone wall, and his tailoring is the result of a similar process of meticulous construction, used to underpin wearability and visual allure.

“I decided very early on that I wanted to make other people look good,’ he revealed to me in a St Petersburg hotel when I interviewed him for my book The Look: Adventures In Rock & Pop Fashion.

It is extremely exciting to announce that this desire is now made manifest in Priceless, which is imbued with timeless qualities and replete with 21st Century values, enabling a fresh generation to embrace the glamour, sexuality and, dammit, sheer class delivered by the rare gift that is Antony Price.