John Simons’ new shop

John Simons new shop, Chiltern Street, London W1.

Final preparations are being made to John Simons’ new shop at 46 Chiltern Street, in the simpa area of London’s West End wedged between Baker Street and Marylebone High Street.

The sign has yet to be erected and there are many finishing touches to be made but already the space is shaping up to present a unique offer. “I’m juxtaposing the clothes with my abiding interests in art and design over many years,” says Simons.

As explored in THE LOOK, Simons is the nonpareil purveyor of the finest US menswear brands, in particular those associated with Ivy League and the 50s/60s modernist movement in clothes.

Simons has long been at the forefront of the field, with such rich associations as Cecil Gee in the 50s, The Ivy Shop in the 60s and 70s and J.Simons in Covent Garden for more than two decades up until February this year.

John Simons at his new shop in Chiltern Street, London W1.

John Simons, Chiltern Street, London W1, November 30, 2010.


[This was originally posted on December 7,2010]


John Simons new store, Chiltern Street London W1.

Tomorrow see the opening of John Simons’ smart new retail outlet at 46 Chiltern Street, London W1.

These photographs were taken last week; much progress has been made since, but they should provide a flavour of the environment Simons and his team – including son Paul – are creating.

Formerly the site of a print shop, the premises have been transformed into a modernist’s dream, decorated with art, insignia, branding, furniture and design classics, some of which serve as fittings, such as the Penguin Donkey which will be used to display socks.

John Simons new store, Chiltern Street London W1.

John Simons new store, Chiltern Street London W1.

John Simons new store, Chiltern Street London W1.

John Simons new store, Chiltern Street London W1.

John Simons new store, Chiltern Street London W1.

As noted, the locale is perfect for Simons, whose outlet is in the company of such stores as Grey Flannel, Archer Adams and Mario’s barbershop.

John Simons new store, Chiltern Street London W1.

We wish Simons and his crew all the best in this new venture which returns this key figure to London’s style scene; next stop, apparently, is the online shop which follows soon.

John Simons' new store, 46 Chiltern Street, London W1.

Sandra Higgins said,

December 1, 2010 @ 9:48 am

Look forward to visiting the new shop and your new blog.


Joy Shillingford said,

December 1, 2010 @ 2:52 pm

Looking forward to stepping through the door of the new shop and the next blog
Joy x

Rollergirl said,

December 2, 2010 @ 10:40 pm

Oh a new shop and a new blog? Amazing news. Can’t wait to see both. pls keep me posted on the blog? TA!

rockpopfashion said,

December 3, 2010 @ 8:53 am

Will do DRG – The Look will continue (as will the Barney Bubbles blog) – these are tied to specific books whereas Paul Gorman Is has a wide-open brief, though visual culture will certainly be in the mix. I’m working on a menswear strand, which could be interesting…

Peterkinnaird said,

December 5, 2010 @ 11:34 am

Just wondering if the new blog launched? Really looking forward to it……

rockpopfashion said,

December 6, 2010 @ 6:52 pm

Thanks for your interest. Something’s come up so it will be in a few days now.

Agatha Jordan said,

March 1, 2012 @ 6:11 am

Hello Mr Simons, remember me? Neville Jordan worked for Jeff Kwintner at the Squire Shop in Chelsea in the late 60s and 70s as alteration tailors? His sons have built a website for him it’s maybe you might like to visit. Do you ever see or hear from Jeff? I would really like to contact him or Jackie.
Thank you.

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