Semi Precious Weapons in the area

This week’s assault on London by Brooklyn badboys of glam Semi Precious Weapons (“The most important band in America” – Alan McGee, “The next big thing” - Perez Hilton) affords an opportunity to explore their fashion connections, which go ever which way but loose.

Not only are they managed by the legendary viber, DJ and photographer BP Fallon (whose many achievements include the fantastic cover of Led Zep’s colossal Physical Graffiti) but front-person and mascara-smeared lovedoll Justin Tranter is an accomplished and acclaimed jewellry designer who sells his exquisite work through the store which styles the band, Brooklyn boutique Alter.


//SPW live in NY. Pic: Caz Facey//

Tommy Cole and Roy Caires – who met at fashion school in Boston and are also the design team behind hilariously-titled vintage label This Old Thing? – run Alter in the grand tradition of great independent British fashion retail outlets; inventive and discerning without recourse to gimmickry.


//Justin Tranter (left) and Tommy Cole caught talking by Caz//

As a result Alter is streets ahead of NYC’s tiresome and overly-expensive “vintage” scene while the store’s blog is a constant source of delight – they have the good taste to name a section The Look (in which Alter create “outfits” for browsing customers out of current stock in the manner of The Face fashion spreads from the early 80s).


//Photo courtesy Style Canteen//

Justin’s jewellry label Fetty Of Brooklyn is tough-but-tender and very rock & roll; individual creations are even given song title names: “Shot Through The Heart, “Love Bites”, “Lizzie’s Love” and “Butcher’s Wife”. Also stocked by Barney’s, Fetty is available for purchase online here.

With appearances this week at such London hotspots as McGee’s club-nights Death Disco and God Save The Queen, as well as a guerilla gig at Le Fleche D’Or in Paris, Justin and the rest of his Semi Precious Weapons will be playing tracks from their “brilliant and kunty” (their favourite word) new album We Love You, which is executive produced by Tony Visconti.Naturally SPW’s online shop features pendants, eyeliner, mascara and “fucking gorgeous” lipgloss alongside the more usual hoodies and tees.

Semi Precious Weapons play:Jan 22: The Boogaloo Bar & Juke Joint, London

Jan 23: Death Disco, London

Jan 25: The Queen Is Dead, London

Jan 27: The Old Blue Last, London

Jan 28: Fleche d’Or, Paris

Feb 2: The R Bar, New York 

Discover more about the wonderful world of BP Fallon here.

Alter is at 109 Franklin Street at Greenpoint Ave. Brooklyn, NY 11222.

[...] ::THE LOOK – adventures in rock and pop fashion:: wrote an interesting post today on Semi Precious Weapons in the areaHere’s a quick excerpt … he most important band in America” – Alan McGee) affords an opportunity to explore their fashion connections, which go ever which way but loose…. [...]

gaint baby jesus said,

January 23, 2008 @ 12:26 pm

It was akin to being on the edge of a volcano. the temperature rose with the adrenalin rush and suddenly there they were. close enough to touch. loud enough that you could feel it in your stomach. how do you make that much perfect noise with so little gear? when you’re New York’s finest, Semi Precious Weapons, it’s obviously a piece of piss. Aaron’s duckwalk, Cole’s acrobatics [how does he do that and hold it down at the same time? impossible], Dan’s thunderous beat on the tinest kit EVER and Justin’s screaming, swirling dusting of glamorous glue holding it all together. who could ask for anything more? from the opening declaration of Semi Precious Weapons to the finale of Rock’n'Roll Never Looked So Beautiful i was transfixed. all around me people frantically snapping away on cameras. it would appear it’s impossible to take a bad photo of these guys. they look just as good as they sound. and then, just like a camera’s flash, it was over. and all too soon.

in years to come, just like The Sex Pistols at The 100 Club, many hundreds of fans will claim to have been there. they weren’t. but i was. and for that i will be eternally grateful. Rock’n'Roll has indeed never looked so beautiful.

Giant Baby Jesus. 23 january 2008. the morning after.

ps.thank you to Justin for being so charming afterwards. i’m wearing my hatchet chain with pride today.

Tommy said,

May 23, 2008 @ 7:48 pm

hello! love the write up! Interested parties can go to our blog http://www.alterbrooklyn.com for contact info.

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