Cheap Chic: The first mention of Sex

Over at, Mrs G is celebrating Cheap Chic, one of the greatest fashion books of all time.

Cheap Chic is notable on many fronts, not least that it is the very first book to make mention of Sex, the shop opened by Malcolm McLaren and Vivienne Westwood at 430 King’s Road in the spring of 1974.

Exuding Them-ness from every pore, the enduring exquisite Duggie Fields pointed out that Sex was “not fashionable…bits of furs, porno embroidered T-shirts and humorous clothes. My idea of clothes is to make myself smile. I like that in others too. I don’t think clothes should be serious.”

This is an aspect of the boutique which is all-too forgotten; that, behind the commitment, subversive art and anarchic politics, lurked the wit and laughter which underpinned the late McLaren’s life and work. This attracted a clientele which was in no way “punk”, despite the revisionism of recent years.

//430 King’s Road, Sw3, 1975. Photo: Peter Schlesinger//

Read all about Cheap Chic here.

Roberto Fabris said,

January 23, 2012 @ 1:01 pm

Brilliant and so funny,

I met Catherine Milinaire in New York as I was a fashion designer on 7 Ave, she was great, she knew everything on thrifty chic stores in NYC!
We spent a whole day shopping around East Side Manhattan, probably looking for a trendy attires…I am kidding,

the book is a real catch, I am selling the french version on ebay at AaronVintageStore,

thanks for the review,

Roberto Fabris from Singapore

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