Web exclusive: Amazing images from 70s Style & Design

THE LOOK has been granted a web exclusive we can’t wait to share with you - a couple of the amazing images from this year’s must-have fashion book, 70s Style & Design by Kirsty Hislop and Dominic Lutyens.

//Jim O’Connor and Pamla Motown, 1972. Photo: Steve Hiett//

Dominic and Kirsty have served up a feast in terms of the visuals and verbals, exploring the art, architecture, fashion and design of the decade that really delivered.

THE LOOK is proud to have made a contribution to this cool tome which covers the boutiques, designs and leading figures such as Lloyd Johnson, Pamla Motown and Jim O’Connor, Antony Price, Paul Reeves, Mr Freedom, SEX, Biba, Fiorucci, Yves Saint Laurent, Thierry Mugler and many another.

//Edwige, Maripol and Bianca Jagger. Photo: Edo Bertoglio// 

With (appropriately enough) 430 eye-popping images, 70s Style & Design succeeds by steering clear of the cliches (platforms, polyester flares) and crisply presents the reality of the era: creative, iconoclastic and, in contrast to the elitist 60s, healthily democratic. 

Saluting but avoiding entrapment in the better known aspects (Biba, punk), the book charts areas and movements not commonly identified as having an impact on visual culture at the time, such as eco and high-tech architecture, minimalism, the cult of androgyny, the proto-punk craze of kitsch and the impact on style of the black civil rights and women’s and gay liberation movements.

// 70s Style & Design cover. “All Weather” shoes by Thea Cadabra. Photo: Ian Murphy//

Above all, this book is enormous fun: simultaneously an education, entertainment and celebration.

THE LOOK will return to 70s Design & Style (with a chance to WIN a copy!) soon; in the meantime we urge you to seek it out.

70s Style & Design is published on November 2 by Thames & Hudson.