Not published for more than 40 years, this photograph captures Granny Takes A Trip founder Nigel Waymouth in the act of transforming the facade of the legendary boutique at 488 King’s Road in the summer of 1968.
One of 18 images of fashionable outlets which appeared in a London shopping guide in Sweden’s Hennes magazine in August 1968, the photograph caption mentions that a near neighbour of Granny’s was Annette Weysom’s now-forgotten King’s Road women’s-wear boutique Mata Hari:
Next door to Mata Hari is the pop star’s favourite, Granny Takes A Trip. It’s impossible to miss; just keep your eyes open for a vintage car that looks like it crashed into the store. Here you find hippie clothing, the new gypsy look and wildly patterned men’s shirts with wide sleeves and wide cuffs.
In the photograph is a red and green Granny’s dress in a double layer of cotton lace. Price 160 Kronor.
As detailed in THE LOOK and in this definitive blog, the front end of Waymouth’s partner John Pearse’s 1947 Dodge was bolted onto Granny’s as a replacement for the shop’s most famous facade, a Pop Art rendition of Jean Harlow.
Later the car was painted black and gold and the front was decorated with astrological motifs.
When the late Freddie Hornik acquired Granny’s in late 1969, he and partners Marty Breslau and Gene Krell retained the Dodge feature until complaints from the local authorities forced removal in 1971.
Copy of Hennes August 5 1968 courtesy of Tommy Roberts Collection.