Pam Hogg riding high

Pam Hogg’s re-entry into retail with a pop-up shop in Soho’s Newburgh Street – just a few doors away from the premises she inhabited in the thoroughfare in the late 80s and early 90s –  looks like a more enduring prospect than the four weeks it will remain open. 

//Outside 9 Newburgh Street on Tuesday night. Pic: Susie Bubble//

There is no doubt that the pop-up shop represents consolidation of the hard work Pam has put in over recent years re-establishing her name as a formidable fashion force (as covered in Chapter 30 of THE LOOK).

//Pippa Brooks with Pam Hogg and Mark Powell. Pic: Caz Facey//

With the crowd including friends wearing catsuits and other glamour-puss Hogg Couture designs, Pam’s ability to draw the widest variety of bods never ceases to amaze.

//Michael Kostiff and Pam inside the store. Pics: Pippa Brooks//

From celebrity offspring Peaches Geldof and Jaime Winstone through Nick Cave and Susie Bick to Pippa Brooks, Princess Julia, Mark Powell, Phil Dirtbox, Susie Bubble, Jefferson Hack and Anouk Lepere, Roisin Murphy,  Henry Holland, Dougie Fields, Terry de Havilland, Michael Kostiff, Johnny Blue Eyes and THE LOOK, we were all there to pay homage to the wonder that is Pam.

//Screens with footage of Pam’s original Newburgh Street store// 

Her first show in over a decade at the recent London Fashion Week wowed journalists and the industry alike, and with Roisin, Siouxsie Sue and Kylie Minogue sporting her clothes on-stage and in videos, the sky seems to be the limit, even with the attention given to such fans as Thierry Henry’s ex-wife Claire Merry at the Star Trek premiere.

//Trademark rock & roll glamour-puss style. Pic: Susie Bubble// 

As well as the catsuits, dresses and tops, the pop up shop is stocking t-shirts, posters badges and signed CDs.

 

//Hogg homeware includes plates and mugs// 

Pam’s pop up shop is open for another three weeks. We urge you to get yourselves along.