M. Goldstein: Breaking new ground

The celebration of great fashion boutiques is more often than not a backward-looking exercise, so it’s a joy to report on an exciting venture currently breaking new ground.


//Pippa Brooks outside 67 Hackney Road, east London//

M. Goldstein in Shoreditch has been founded by Nathaniel Lee Jones, whose experience in the reclamation business and in particular dealing in antiques, art and artefacts is combined with his partner Pippa Brooks’ utterly contemporary take on fashion retailing to create a unique outlet, part junk-shop, part cutting-edge clothing emporium.


//Jones & Brooks//

Brooks was previously involved in such Soho outlets as Shop in Brewer Street (which mutated briefly into The World According To…) and Greek Street’s Shop At Maison Bertaux.

Brooks’ contribution to the new venture is new label Goldstein Attire label, which invests vintage items with contemporary design values and incorporates the Bodymap archive courtesy of collaborator Stevie Stewart. And it’s delivered with the panache one would expect from this former frontwoman of Posh and latterly All About Eve Babitz.

<a href="http://youtube.com/watch?v=w-R5IbJm4S4">http://youtube.com/watch?v=w-R5IbJm4S4</a>

“We feel there’s too much ‘stuff’ in the world, particularly mass-produced, badly-made clothes,”  says Brooks, who is also an in-demand DJ with her popular Thursday night Madame just down Hackney Road at the George And Dragon and as a member of Team Ponystep (currently making waves in Paris once a month).

“We prefer to make something new from old, to put it simply,” she adds. “For example, we acquired some vintage shirting and that inspired the clothing we have made since.  Rather than the other way round, it’s about being resourceful with what’s available, quite make-do-and-mend, which has always been a philosophy Nathaniel and I have subscribed to.  Our customers are guaranteed to take something utterly unique away with them.”


//As featured in i-D, outside M.Goldstein with sons Duke and Joe. Pic: Marius W. Hansen//

The range includes dresses, cardigans and antique christening gown smocks as well as Bodymap over-knees, frilly knickers, frill-back stockings and so-called “tit jumpers”. Also in the pipeline are patchwork men’s and women’s shirts tailored from vintage shirting and recycled shirt dresses.


//Goldstein Attire recycled shirt dress//

This new direction is a manifestation of the new spirit abroad in fashion, one where individuals are taking responsibility in these times of economic crisis and dwindling resources by liberating themselves from the grinding seasonal cycle.

“Goldstein’s is somewhat of a reaction against the fashion treadmill; buying collections six months in advance, being beholden to that prior decision then when the clothes arrive having to shift them until the onset of the next season,” says Brooks.

“I hate trends and being told what to do when!  I love clothes, but fashion can be restricting and also relentless. I started buying second-hand clothes when I was 12, jumbling and car-booting and I still wear loved pieces bought when I was a teenager.”

M. Goldstein is at 67 Hackney Road, London E2 9ED.

Madame said,

May 8, 2009 @ 5:20 pm

Cracking!!!! Thankyou VERY much indeed Mr G!!!!!!!!!!!!!!! xxxxxxxx

Rollergirl said,

May 9, 2009 @ 10:29 am

Determined to go there soon and bag some of those Bodymap stockings.

[…] it from Nathaniel at M Goldstein on Hackney Road. Here is a nice thing on Paul Gorman’s blog The Look Presents about the shop. And a picture of Pippa’s […]

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