New Priceless collection spearheads 80s men’s wear revival

The Look Presents’ new Priceless collection from rock couturier Antony Price is spearheading the 80s men’s wear revival.

Available in-store and online from May 14, Priceless S/S 09 is the second range to spring from the partnership between Antony and our label The Look Presents.

Interviewed in the Financial Times, Antony says the 80s influence feels right for now.

“There is a touch of old Hollywood and, with a recession dictating that any money spent is spent well, it ticks a lot of boxes,” Antony explains.

“But there are two sides to the 1980s: a trashy, neon look, which appeals to younger generations, and a more grown-up, opulent look, which requires poise to pull off.”

Combining electric tones and sun-washed shades with Antony’s trademark elegant and sharp tailoring, the range of suits, shirts, ties, waistcoats and t-shirts draws on his close working relationship with such era-defining performers as Roxy Music and Duran Duran, as outlined in Chapter 17 of THE LOOK.

“I wanted to capture the lounge lizard/glam look and convey the feel of a long, hot summer,” says Antony, whose debut collaboration with The Look Presents in A/W 08 proved such a success that the new collection is also being stocked in Topman New York.

Double-breasted jackets, pleated trousers, lightweight cotton suits, short-sleeved shirts and cap-sleeved tops summon 40s Hollywood tough-guys such as Humphrey Bogart and Robert Mitchum, while tight sharkskin and taffeta suits in electric green and vivid purple transpose Soul Brother 60s style via Bryan Ferry in the 80s to the present day.

Meanwhile, over at SHOWStudio there is an excellent career resume, including footage from Antony’s extraordinary 80s catwalk shows, a profile and never-before seen sketches, samples and original artwork.