Photo-memories of a 60s dandy

Alan Holston outside Dandie Fashions, 161 Kings Road, 1967.

//Alan Holston outside Dandie Fashions, 161 King's Road, SW3. From a European pop magazine, 1967.//

Alan Holston has provided these photos from his time as of one the team at key 60s boutique Dandie Fashions.

Holston joined Dandie in 1966 when it was opened by Tara Browne and Neil Winterbottom with John Crittle and Freddie Hornik in premises in South Kensington. Tailoring was supplied by Foster & Tara, the business Browne set up with father and son team Pops and Cliff Foster.

At the beginning of 1967 – by which time Browne had been killed in the infamous car accident – Dandie moved to 161 King’s Road with a magnificent psychedelic decor courtesy of Binder Edwards & Vaughn.

Holston had known Hornik – who went on to acquire another notable King’s Road fashion business, Granny Takes A Trip – from the latter’s nights as a doorman at rock haunt The Speakeasy.

Alan Holston & Freddie Hornik outside Dandie Fashions 161, Kings Road.

//With Freddie Hornik outside Dandie Fashions, 1967.//

Neil Winterbottom & Alan Holston on Chelsea Town Hall Steps

//With Neil Winterbottom on the steps of Chelsea Town Hall for a Swedish magazine article on neo-Regency style, 1967.//

Alan Holston in suit by  Dandie Fashions

Alan Holston in Dandie Fashions suit, 1967.

“The above two shots were taken at a fashion show at a restaurant in Sydney Street, Chelsea in 1967,” says Holston. “The suits, including the one I’m wearing outside Dandie at the top, are all in the same cut but different fabrics.”

Alan Holston with models outside at Dandie Fashions, 161 Kings Road, 1967.

//With models outside Dandie, 1967.//

kings rd article 3

//Top left in a feature on the King's Road.//

Holston departed Dandie in 1968 when it underwent transformation into Apple Tailoring with investment from The Beatles, and joined Deborah Wood & Clare Bewicke’s shirt business Deborah & Clare at 29 Beauchamp Place in Knightsbridge. Customers included Eric Clapton and Mick Jagger (who wore a D&C dove silk shirt at his 1971 wedding to Bianca Pérez-Mora Macias).

In 1974 Holston went into the music business, joining ABC-Paramount’s UK record label Anchor which notched up hits  by Ace (How Long) and Stretch (Why Did You Do It?).

Extra information on credits for publications + photographs is welcomed.

These and many other photos from the period can be found at Laura Jamieson’s Facebook group dedicated to celebrating Chelsea in the 60s: Epicentre Of Creativity.

Niels said,

April 18, 2011 @ 5:35 pm

The article is actually not Dutch, but Swedish.

rockpopfashion said,

April 19, 2011 @ 7:16 am

Apologies Niels. Have corrected. You don’t happen to know which magazine do you?

Will Birch said,

May 5, 2011 @ 10:23 pm

I’ll never forget popping into Dandie in Kensington one afternoon, must have been late ’66, and The Action (!), all five of them, were in there getting kitted out. I was quite impressed.

rockpopfashion said,

May 6, 2011 @ 9:07 am

Lovely – do you remember what they were trying on?

Jeff said,

August 11, 2011 @ 9:36 pm

This is great. I wish I could have at least entered the store. There was a similar place here in Portland, Oregon called The Answer. I’d won a gift certificate on the radio for this store by guessing the name of a song by a relatively obscure band called Grand Funk Railroad. I love the color pic of Dandies 2nd from top.

codhead said,

October 14, 2011 @ 10:06 am

Can anyone explain the different spelling of the name? I have a brown 3-piece pinstripe suit with the label Dandy, King’s Road, Chelsea. But on the shop windows it is spelled “Dandie”

rockpopfashion said,

October 25, 2011 @ 12:36 pm


As far as I know – and there are others who visit the site who worked there – the shop opened as Dandie but changed to Dandy. Fancy sending a photograph of your suit in (with label) so we can feature it?

Candy Says said,

September 19, 2012 @ 6:32 pm

Hi there, fantastic article, love the pictures – wish men still dressed like this!

I have a Dandy Fashions brown wool 3 piece suit to sell, just about to take photos of it – would you be interested in seeing the pictures and label shots? It is quite unfussy and not as flamboyant as the ones pictured above, but beautifully made!

rockpopfashion said,

September 27, 2012 @ 6:57 am

yes great – please mail them to

Charlie Salt said,

May 9, 2013 @ 1:03 pm


Such a great page to read!

Just stumbled across a Dandy Suede jacket in a thrift store close to where I
live in Manchester, £10!

Thanks for the info!

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