The first edition of THE LOOK was launched with a party at Astral, Soho, in March 2001.
It was packed to the gills with media, well-wishers and many of the contributors.
Cover stars Pippa + James performed as Shopgirl and the DJs represented different eras covered by the book: Jeff Dexter played his mid-60s Tiles set; Don Letts + Dan Donovan shook the walls with the sounds Don played at The Roxy in 77; Jay Strongman span the early 80s music from The Dirtbox; and Count Indigo the 90s loungecore scene centred on his Madame Jo-Jo’s club Indigo.
Out of necessity we invented a new (and short-lived) cocktail; my pal Carl had scored bottles of absinthe and Pippa + Max Karie of Shop were producing a range inspired by Babycham so, bingo! There was The Look in a glass. It was pretty disgusting but nobody complained; it was free.
Against my wishes the publisher brought 100 books to sell but left the stall unmanned. Not one was sold but there were none left at the end of the night…
High points included congratulations from Nicky Haslam for the section which covered his role in the importation of the early Carnaby look into New York in the early 60s.
Polaroids: Caroline Moss.