Polaroids from THE LOOK’s launch party 2001


The first edition of THE LOOK was launched with a party at Astral, Soho, in March 2001.

It was packed to the gills with media, well-wishers and many of the contributors.

Cover stars Pippa + James performed as Shopgirl and the DJs represented different eras covered by the book: Jeff Dexter played his mid-60s Tiles set; Don Letts + Dan Donovan shook the walls with the sounds Don played at The Roxy in 77; Jay Strongman span the early 80s music from The Dirtbox; and Count Indigo the 90s loungecore scene centred on his Madame Jo-Jo’s club Indigo.


//Clockwise from top left: with Pippa Brooks; Don Letts; Fraser Cooke; Lloyd + Jill Johnson.//


//With Kevin Rowland; Robert Ashton + Tom Fitzgerald; Bruce Marcus; Mark Powell.//

Out of necessity we invented a new (and short-lived) cocktail; my pal Carl had scored bottles of absinthe and Pippa + Max Karie of Shop were producing a range inspired by Babycham so, bingo! There was The Look in a glass. It was pretty disgusting but nobody complained; it was free.

Against my wishes the publisher brought 100 books to sell but left the stall unmanned. Not one was sold but there were none left at the end of the night…


//Caroline Moss + Sarah Hosken; with Richard Channing; Jay + Phil Strongman; Jeff Dexter; Steph Raynor + Don Letts; Richard Young.//

High points included congratulations from Nicky Haslam for the section which covered his role in the importation of the early Carnaby look into New York in the early 60s.

Polaroids: Caroline Moss.

Steve E. said,

March 17, 2011 @ 2:08 pm

Wow, did anyone record the sounds?

rockpopfashion said,

March 17, 2011 @ 2:21 pm

No, we were too busy having fun.
This was the first time any of them – including Don – had been asked to play their classic sets.
So I had a meet with a record company shortly afterwards with my tracklisting for a Look compilation featuring these people + more.
He told me there wasn’t any mileage in it.
Within a year Don Letts released his Roxy comp and then the Biba, Granny’s + SEX comps came out.
Don’s was excellent. The others were pedestrian imho. It turned out fine in the end: I got to compile my own collection for the second edition of The Look. Having Bowie, Miles, Elvis, George, Kevin, etc on my own album was quite a thrill.

Steve E. said,

March 17, 2011 @ 4:12 pm

Neat, neat, neat!

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