Miu Miu taps the East West aesthetic

Mainstream fashion’s mining of the East West 60s/70s aesthetic continues apace with Miu Miu’s S/S11 collection.

When it was unveiled in Paris last October, Miuccia Prada insisted that the clothes contained “no nostalgia”.

These jackets and other garments have the East West vibe, as Booth Moore noted in the LA Times.

Wonder if any of the keepers of the EW flame, such as South Paradiso’s Romulus von Stezelberger, are involved?

He was pretty forthright when Balenciaga and Urban Outfitters referenced EW without credit a couple of years back .

CDB said,

January 28, 2011 @ 5:44 pm

I think designers are going to keep doing their own takes on the incredible East-West leather jackets for ever. Really, the first time you see one in person, you are so blown away by the creativity and craftsmanship that you almost cannot help but to want to do your own variation, and I think to not credit the inspiration, (…it is obvious to anyone who is half aware in fashion) is kinda asinine. I also think that if you can’t improve upon and add your own POV to the resulting piece, either in fit, usage or finishing you should not go there. So Prada’s attempt in this regard (besides not crediting her source material which is handled quite literally) in my opinion is not too successful past the first jacket shown. (For me, because of the weird fit and big clunky sleeves.)
I’ve done my own homage to these jackets based more on the slim fit but cut for women and lined. It was a fun challenge and project. http://behrlenyc.blogspot.com/2008/01/east-west-musical-instrument-co.html

rockpopfashion said,

January 28, 2011 @ 6:10 pm


Take your point and thanks for sending the link to your own version.

I too don’t like the MM jackets but at least thought that the idea was to go for a different shape. I also don’t know whether she hasn’t credited EW for sure, just haven’t been able to find any refs to that fact.

That’s why I asked if RvS or someone else connected to the original label has given this the thumbs-up.

Over-riding all this is the fact that moves such as this confirm there is no fashion anymore, just styling based on periods, people, individual garments, photographs, moments in time.

Steven L. Rebuck said,

March 8, 2011 @ 7:54 pm

The jackets above are interesting, but the fit is all wrong. Not even close (for whatever reason) to what East West Musical Instruments Company produced. Considering the build of the models, one would expect better. Jacket sleeves too short, shoulders too wide. For an example, see the EWMIC “Rodeo” in the Scottsdale, AZ ad in the March 2011 edition of National Geographic Traveler, pg. 37.
By the way, I’m the guy in the middle of the ad photo above, taken from Boutique Fashions, August 1973. I also did the layout for the ad. The flame design on the jacket I am wearing, the “Maltese Chopper” was taken from my 1966 Harley chopper. Norman Stubbs (right) was the owner/designer for EW, Tony Sugden (left) was our business manager. Photo by Larry Fritzlan, taken on Grant Ave., SF. EW was a great company to have been associated with. EW quality is the reason so many example exist today and sell for good prices even after nearly 40 years.

rockpopfashion said,

March 26, 2011 @ 9:12 am

Absolutely spot-on. Great to hear from you Steven

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