Fiorucci and Hysteric Glamour: Postcards from the cutting edge


Apologies for yesterday’s interregnum; normal service is resumed and, by way of making amends, here are a couple of incredible postcards from THE LOOK archive.

The Fiorucci postcard (credited to Eric Shemilt Design Ltd) was contributed by the world’s best gal Mrs G and looks as though it dates from the early to mid-80s, when the label was in its pomp.

Many happy hours were spent dashing between levels via the chrome spiral staircase in the splendid store at 122 King’s Road (as well as at the Euro-prep spin-off Classic Nouveau across the way).


Fiorucci was also a pash of best friend Madame‘s; she, Nat and the boys supplied this Hysteric Glamour card as a birthday gift, along with one of her lovely mugs.

Pippa’s switched-on 90s/00s Soho shop Shop was one of the few UK outlets for Hysteric. The card was issued as part of the label’s A/W 97 campaign, when it’s UK presence was handled by the estimable Gimme 5 (whose Michael Kopelman was a major contributor to THE LOOK). Sad to reflect that it’s a year since the passing of Kopelman’s brother-in-soul-and-style James Lebon.

The cards may not be seasonal but, in the spirit of the groovy times they evoke, THE LOOK wishes you happy + peaceful holidays.

Mondo said,

December 22, 2010 @ 1:30 pm

I forgot all about that spiral staircase – was there something similar in the Chelsea Drugstore (early 80s)?

Have a swinging Christmas to you both. Look forward to more winners from the vaults next year..

edi said,

December 23, 2010 @ 10:07 am

from the looks of the marquee on yr postcard , & also from the postcards stuffed in the file cabinet that is my memory {occasionally blown about by the windmills in my mind}, i would say that yr fiorucci postcard is maybe half a decade, min, earlier than the 80s.

i do have an entire mess o’fiorucci stickers & postcards in physical form somewhere {that somewhere is the garage behind my apartment} along w/ eve babitz’ fiorucci book so–i could potentially prove my statement–if, that is, i could move jimmy hoffa to find it. he’s in there somewhere–the garage, i mean, not the book. he HAS to be. they havent found him yet.

elsewise, perhaps there is a date on the back of yr card?

Rollergirl said,

December 23, 2010 @ 11:23 am

Ah yes and if I remember rightly, Madame also sold some natty Fiorucci watches in Shop in the early 00s… I still have mine (but where the hell IS it?)

rockpopfashion said,

January 14, 2011 @ 8:42 am

Yes she did DRG, along w some other Fiorucci bits and pieces. Do you remember when the Shop display was just a twin cherub Fiorucci bag? I have one somewhere; will photograph it for here.

rockpopfashion said,

January 14, 2011 @ 8:45 am

Hey Edi
Shift Jimmy to one side and dig them out; would love to see them. I agree – the card is probably late 70s (there’s no date btw).

rockpopfashion said,

January 14, 2011 @ 8:48 am

Cheers Dave – will keep digging them up (and also launching my own Now-this-is-me Mike Yarwood-style blog soon as well – there will be crossover but also stuff which wouldn’t go anywhere else: got a great Sex shop exclusive, manifestos and rants from down the ages, memories of Henry Cow, all sorts…

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